ReachMail's Own Change Hero's!


Last Updated: 6/13/2023


These are actual scenarios within the ReachMail platform. The simple change can make you the hero of that marketing meeting. 

What Changes have you made recently?

In the ever-evolving realm of marketing, change is the only constant. To stay ahead of the game, marketers must adapt to shifting trends and embrace new strategies. Gone are the days of mass mailings sent to an entire list. So, what changes have you made recently? Consider this: by reducing your total mailing list by a substantial 60%, you could actually experience a remarkable 20% increase in open rates. This might seem counterintuitive, but it highlights the power of targeted marketing. By tailoring your messages to specific segments, you can deliver content that resonates deeply with their needs, resulting in stronger connections and higher engagement.

Hero #1

We want to highlight this change hero with some data. The identifiable information is removed to protect the identities of all those involved.

This hero was initially sending with this result: 

Sent Received Open Rate
182,381 182,140 1.11%
194,435 193,962 1.81%
164,189 163,952 2.58%

They made some adjustments to only send to engaged customers, and now they are sending with this result: 

Sent Received Open Rate
56,339 56,265 21.50%
56,360 56,270 26.52%
56,391 56,322 21.22%

Notice the changes: 

  1. The significant reduction in emails sent. 
  2. The significant increase in Open rate. Even with the decrease in emails sent, this is still an increase in openers. 

Hero #2

Furthermore, the importance of authenticity cannot be overstated in today's marketing landscape. Consumers are becoming increasingly discerning, seeking genuine experiences and trustworthy brands. One effective way to establish credibility and enhance your email marketing efforts is by authenticating your custom domain. By taking this step, you can increase your open rate by an impressive 10%. When recipients see a sender address that aligns with your brand and inspires confidence, they are more likely to open your emails, explore your content, and engage with your offerings. It's a simple yet impactful change that can yield significant results.

This hero was initially sending with this result and no authentication on the sending domain: 

Recipients Bounces
Sent Received Open Rate Soft Hard
29,682 28,405 10.60% 1,261 16
28,833 27,780 13.21% 1,053 27
1,858 1,821 15.71% 37 0

A large number of the soft bounces were related to "policy violations". The hero authenticated their domain, and now they are sending with this result: 

Recipients Bounces
Sent Received Open Rate Soft Hard
3,431 3,427 30.99% 4 0
17,880 17,834 28.77% 46 8
1,714 1,709 18.67% 4 1

Notice the changes: 

  1. The signification reduction in volume is related to a drop in business. 
  2. There is a signification reduction in soft bounces. 
  3. The soft bounce codes are now not related to policy violations. 

In a world saturated with information, capturing and retaining your audience's attention is becoming increasingly challenging. To rise above the noise, marketers are exploring innovative techniques and cutting-edge tools. ReachMail continues to develop tools to enable this growth in your marketing programs.

In conclusion, the dynamic nature of marketing necessitates continuous adaptation. By adjusting your strategies to incorporate targeted marketing, authenticity, and interactive content, you can drive higher engagement and achieve remarkable results. Embrace change, experiment with new approaches, and stay vigilant in monitoring industry trends. Remember, the future of marketing success lies in your ability to adapt and innovate. So, ask yourself again: what changes have you made lately?


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