List Reports help you better understand your recipients and identify inactive or “zombie” addresses that may need to be removed from your list.
- Go to the Reports tab
- Select List Reports
- Choose the list you want to build your report from
Once you select a list your report will be built and displayed to you. The first area of the report will deal with Details (date created, total active recipients, total opt outs) and Undeliverables (total bounces, soft, and hard).
The second half of the report includes the Subscriber Engagement Summary (Total Active, Inactive, Idle, Engaged), Active Recipients by Top 10 Domains, and the most recent mailings delivered to the list. The Subscriber Engagement Summary is especially important, as it helps identify issues with older or unengaged recipients in your list.
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