ReachMail standard list fields and their information used for dynamic personalization and segmentation of your campaigns.
These are the standard list fields and their information.
*This does not include any custom fields created.*
Field Description |
Field Alias |
Personalization Token |
Account Number |
AccountNumber |
{{account_number}} |
Accounts |
Accounts |
{{accounts}} |
Affiliate Email |
AffiliateEmail |
{{affiliate_email}} |
Age |
Age |
{{age}} |
Agent Email |
AgentEmail |
{{agent_email}} |
Agent Extension |
AgentExt |
{{agent_ext}} |
Agent Name |
AgentName |
{{agent_name}} |
Annual Sales |
AnnualSales |
{{annual_sales}} |
Annual Value |
AnnualValue |
{{annual_value}} |
Area code |
AreaCode |
{{area_code}} |
Birthday |
Birthday |
{{birthday}} |
Business |
Business |
{{business}} |
Business Code |
BusinessCode |
{{business_code}} |
Business Type |
BusinessType |
{{business_type}} |
Cardholder number |
CardholderNumber |
{{cardholder_number}} |
Children |
Children |
{{children}} |
City |
City |
{{city}} |
Class |
Class |
{{class}} |
Company Logo URL |
Company Logo |
{{company_logo}} |
Company name |
CompanyName |
{{company_name}} |
Company size |
CompanySize |
{{company_size}} |
Contractor Code |
ContractorCode |
{{contractor_code}} |
Country |
Country |
{{country}} |
Department |
Department |
{{department}} |
Description |
Description |
{{description}} |
Education |
Education |
{{education}} |
Email address |
Email |
{{email}} |
Employees |
Employees |
{{employees}} |
Fax number |
Fax |
{{fax}} |
First name |
FirstName |
{{first_name}} |
Frequency of Purchase |
FreqPurch |
{{freq_purch}} |
Gender |
Gender |
{{gender}} |
Import Date |
ImportDate |
{{import_date}} |
Income |
Income |
{{income}} |
Industry |
Industry |
{{industry}} |
Interest Area 1 |
Interest1 |
{{interest_1}} |
Interest Area 2 |
Interest2 |
{{interest_2}} |
Interest Area 3 |
Interest3 |
{{interest_3}} |
Interest Area 4 |
Interest4 |
{{interest_4}} |
Interest Area 5 |
Interest5 |
{{interest_5}} |
Internet experience |
InetExp |
{{inet_exp}} |
Last name |
LastName |
{{last_name}} |
Magazine |
Magazine |
{{magazine}} |
Magazine Subscription Source |
MagSubSource |
{{mag_sub_source}} |
Marital status |
MaritalStatus |
{{marital_status}} |
Name (full) |
FullName |
{{fullname}} |
Household Size |
HouseholdSize |
{{household_size}} |
Opt out |
OptOut |
{{opt_out}} |
Other |
Other |
{{other}} |
Phone Extension |
PhoneExt |
{{phone_ext}} |
Phone number |
Phone |
{{phone}} |
Planned Annual Value |
AnnualValuePlanned |
{{annual_value_planned}} |
Prefix (Mr, Mrs, etc.) |
Prefix |
{{prefix}} |
Previous Purchaser |
PrevPurch |
{{prev_purch}} |
Primary function |
PrimaryFunction |
{{primary_function}} |
Primary Internet connection |
InetConn |
{{inet_conn}} |
Products |
Products |
{{products}} |
Products, Systems, and Services |
ProdSys |
{{prod_sys}} |
Province |
Province |
{{province}} |
Pub Code 2 |
PubCode2 |
{{pub_code2}} |
Publication Code |
PubCode |
{{pub_code}} |
Publications |
Publications |
{{publications}} |
Purchase Influence Product One |
PurchP1 |
{{purch_p1}} |
Purchase Interest Product Three |
PurchP3 |
{{purch_p3}} |
Purchase Interest Product Two |
PurchP2 |
{{purch_p2}} |
Purchasing Influence |
PurchasingInfluence |
{{purchasing_influence}} |
Qualification Source |
QualSource |
{{qual_source}} |
Reactivation Date |
ReactDate |
{{react_date}} |
Referred By |
ReferredBy |
{{referred_by}} |
Region |
Region |
{{region}} |
Secondary function |
SecondaryFunction |
{{secondary_function}} |
SIC code |
SicCode |
{{sic_code}} |
Sign Up Date |
signup_date |
{{signup_date}} |
State |
State |
{{state}} |
Status Code |
StatusCode |
{{status_code}} |
Street address |
Address |
{{address}} |
Street address 2 |
Address2 |
{{address2}} |
Street address 3 |
Address3 |
{{address3}} |
Subscription IP |
Subscription_IP |
{{subscription_ip}} |
Subscription type |
SubscriptionType |
{{subscription_type}} |
Subscription Verification Date |
SubVerificationDate |
{{sub_verification_date}} |
Title |
Title |
{{title}} |
Title code |
TitleCode |
{{title_code}} |
Track Code |
TrackCode |
{{track_code}} |
Transaction Code |
TransCode |
{{trans_code}} |
Website |
Url |
{{url}} |
Website Source |
WebsiteSource |
{{website_source}} |
Website type |
UrlType |
{{url_type}} |
Years |
Years |
{{years}} |
Zip/postal code |
Zip |
{{zip}} |
Comments