Integrating Google Analytics, Matomo, OpenWebAnalytics or Orbi


ReachMail is fully integrated with Google Anaylitics, Matomo, OpenWebAnalytics and Orbi.

If you have Google Analytics already running all you need to do is select the option when you create your email. If you don’t have Google Analytics but would like to start check out:

Once you’ve installed Goolgle Analytics on your site ReachMail can auto populate your links with the required query string values: utm_source, utm_medium, utm_campaign, utm_content, utm_term.

We fill out the query string values with the following information:
utm_source – List Name
utm_medium – email
utm_campaign – CampaignID + Mailing Name
utm_content – Mailing Name
utm_term – ListID + List Name

To enable GA tracking on your links, simply choose Google Analytics as you External Analytics platform on the edit/create mailing page:


Enable this option, and we take care of the rest.

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