6 Ways to Supercharge Engagement!


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The average email open rate is 36.48%. However, open rates vary widely by industry, with technology services seeing 20.77% and faith-based organizations seeing a whopping 45.49%. Are you struggling to grab your audience's attention and get those coveted open rates? Look no further! In this post, we'll delve into six powerful best practices tailored specifically for businesses and individual owners to save money and skyrocket their open rates. If you are still using the same sending practices, the industry passes you by, leaving your money on the table. 


1. Optimize Subject Line:

The subject line is your first impression; make it count! Craft concise, attention-grabbing subject lines that pique curiosity and compel recipients to click open. Use ReachMail’s Subject Line Suggestor to craft the best subject lines.


2. Don't neglect the pre-header:

The pre-header provides a sneak peek into your email's content. Use this space wisely to complement your subject line and entice recipients to open your email. Adding your preheader in ReachMail only varies based on the editor you choose. 


3. Irresistible CTA:

Your call-to-action (CTA) should be clear, compelling, and impossible to resist. Guide recipients towards the desired action, whether it's making a purchase, signing up for a webinar, or downloading a resource. Your email should always include 1 CTA. Multiple CTA’s can get confusing. You should have no more than 2 CTAs in your email for the best results. 


4. Personalize Content:

Tailor your email content to resonate with each recipient on a personal level. Address them by name, leverage past interactions, and offer relevant recommendations based on their preferences and behavior. ReachMail Personalization and Dynamic Content will help you tailor your recipient’s experience with your email.


5. Segment List:

Not all subscribers are created equal. Segment your email list based on criteria such as time after joining, email engagement, and product usage. You'll increase relevance and engagement by targeting specific segments with tailored content.

Some potential segment criteria include:

  • Time after joining. New marketing leads and new trials have more conversion potential than old leads.
  • Email list engagement. E.g. send your evergreen sales campaigns to those who have been actively consuming your content.
  • Product engagement. Activated users have more potential than those who never actually used your product.


6. Conduct A/B Testing:

Don't leave your success to chance. Experiment with different elements of your email campaigns through A/B testing. Test variations of subject lines, CTAs, content, and send times to uncover what resonates best with your audience. 


Remember, these practices are not one-size-fits-all. Analyze your own email marketing statistics to track your successes and challenges and adjust your strategies accordingly. And if you're facing lower-than-average open rates, address common culprits like unqualified subscribers, lack of segmentation, inactive subscribers, and boring subject lines. Our List maintenance tool will guide you through your engagement and bounce data. This tool aids you in analyzing your list engagement. 


Your email marketing success is within reach. Implement these best practices, analyze your results, and watch your engagement soar!

Last Updated: 4/30/2024


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