Tracking and Opt Out

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Tracking Policy

By default, Tracking is not enabled on Easy-SMTP (relay) email. Enabling Tracking on a message will automatically add:

  • Open tracking to HTML mime part
  • Link Tracking to both HTML and TEXT mimes
  • Unsubscribe URL

How to Enable Tracking

Global Tracking

SMTP connection users can manage settings User Interface and can enable Tracking globally on a per user basis via the User Settings. For SMTP users, this is the same user that authenticates the SMTP transaction.

API Token connections cannot set Tracking globally and instead should use On-Demand Tracking.

On-Demand Tracking

On-Demand Tracking can be implemented with both API and SMTP connection methods.

API use the Tracking option in either of the Easy-SMTP Delivery Endpoints.
SMTP use the X-Tracking header. See here for details.

 

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