The Footer Format Editor allows you to customize the footer section of your emails so you have more control over how your messages look from top to bottom.
You can:
- Preview ReachMail's default footer formats
- Create and save custom footer layouts
- Add links, text blocks, and HTML blocks
- Rearrange footer sections using drag and drop
- Customize unsubscribe, address, and sent-to formatting
Accessing the Footer Format Editor
To open the Footer Format Editor:
- Navigate to Account
- Select Campaign Settings
- Click Footer Format Editor
Creating a New Footer Format
To create a new footer:
- Click Add Format
- Enter a name for the footer
- Choose the alignment:
- Left
- Center
- Right
- Add and arrange footer blocks as needed
- Preview your footer
- Click Save
Available Footer Blocks
Link Block
Use a Link Block to add clickable links to your footer.
Available fields include:
- Pre Text: Text that appears before the link
- URL: The website address for the link
- Link Text: The clickable text shown to recipients
- Post Text: Text that appears after the link
You can also use the toolbox icon to insert common footer links such as:
- View in Browser
- Forward to a Friend
Text Block
Use a Text Block to add plain text content to your footer.
Examples include:
- Company information
- Disclaimers
- Contact details
- Additional messaging
HTML Block
Use an HTML Block if you want to add custom HTML to your footer.
This is useful for:
- Styled content
- Additional formatting
- Custom layouts
- Branded footer elements
Footer Preview Area
The Footer Preview area allows you to drag and drop blocks into the order you want.
You can rearrange:
- Link Blocks
- Text Blocks
- HTML Blocks
- System footer elements
You can also click directly on certain footer sections in the preview to edit or cycle through different formatting styles.
Editable system sections include:
- Unsubscribe line
- Sent-to line
- Mailing address line
Managing Saved Footer Formats
After saving a footer format, you can manage it at any time from the Action column.
Available actions include:
- Preview
- Edit
- Delete
Additional Notes
- Footer formats can be reused across multiple campaigns
- A well-organized footer can improve readability and compliance
- Always make sure your footer includes clear unsubscribe information and a valid physical mailing address
A sample footer creation example is shown below in the original article screenshots:

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