What is Spintax?
- Spintax (spinning syntax) creates multiple variations of text using a defined pattern
- Commonly used in email marketing to:
- Make content appear unique
- Help avoid spam filters
- Mailbox providers use algorithms to detect patterns in emails
- Spintax helps by:
- Randomizing content per recipient
- Improving deliverability
- Increasing engagement through more personalized-looking emails
How to Use Spintax
- Use the format:
{{spintax|option1|option2|option3}}
- Example:
{{spintax|Hello|Hi|Greetings|Hey there}}- One variation is randomly selected for each recipient
Additional Notes
- You can use Spintax multiple times within the same email
- Combine variations to create more complex messaging
- Ensure all possible combinations make sense to avoid awkward phrasing
The heading could be any of the following:
- We miss you!
- Everyone here can't stop thinking about you
- All of us miss you!
- Every here miss you!
- etc.
As you can see, one of the possible results is "Everyone here miss you!" is bad grammar. Be sure to consider all options:
Spintax can also be used in the subject line, for example:
This will generate random subject lines such as:
- Hi There
- Hi Friend
- Hi Buddy
Things to watch out for
There are some limitations and gotchas. Keep the options as simple as possible and there are a few hopefully obvious limitations that should be avoided:
- Do not use curly braces ({{ or }}) and the vertical bar (|) within the variations
- Do not nest variations within variations. It won't work
- Do not use HTML tags or text formatting within variations. It can lead to unexpected results and should be avoided.
Comments